Social Media Campaign
InTech Collegiate High School
Spring 2019
MY RESUME -
Introduction -
My name is Erick. In the Spring of 2019, I and my partner Shelby Smith embarked on a journey to revitalize InTech Collegiate High School's social media.
During this time I was a journalism student at Utah State University studying journalism. For 12 weeks we pushed a campaign that would define InTech to the community and to its followers.
During this time I was a journalism student at Utah State University studying journalism. For 12 weeks we pushed a campaign that would define InTech to the community and to its followers.
BUSINESS PLAN (Pre-campaign)
SOCIAL MEDIA AUDIT -
InTech's social media has boomed with new content over the last four months. Before that, all the content was shared from other users. Now, InTech has three distinct pillars to use going forward. Facebook for parents and announcements, Instagram for students and coverage and Twitter for politics and professionalism.
As long as InTech leaves enough room for overlap, all three accounts will be going strong.
As long as InTech leaves enough room for overlap, all three accounts will be going strong.
RESULTS -
Long Form Posts -
Coverage from Local Newspapers-
Certifications-
Business plan (updated)
OTHER WORK -
Feel free to look around my portfolio and blog and checkout some of the other things I've done.
CONCLUSION-
This opportunity was incredible for the client and for me. I learned so much about social media in terms of a school. I'm certain the experience can relate in some ways to a non-profit.